Site icon Middle Aged Mama

Help! My Business needs a new name!

new business name

No, not the blog – I’m still happy as Larry that I switched from Redland City Living to Middle Aged Mama at the beginning of this year.

Trouble is, when I first started my business nearly two years ago, I gave it the same name as my blog. And once again, it’s just not working for me anymore.

So what is my business? I’m so glad you asked 😉 .

I call myself a “web content specialist”, which is a fancy way of saying that I provide:

for a number of clients.

If you’re really keen, you can even check out my other website to find out more.

The Web Writer

Truth be told, I had my heart set on “The Web Writer” and when I checked on ASIC as well as domain names, it was looking good!

UNTIL I went to register the business name this week. And although “The Web Writer” is available, I’m not able to choose it because it is too similar to two other business names:

Back to the old drawing board. Le sigh. Just quietly, I’m a bit devastated: “The Web Writer” just seemed so perfect.

I don’t want to use my location eg “Oz Web Writer” or “Redlands Web Writer” (which is a tongue twister anyway!) because you just never know what the future holds; who says I will always be living here?!

I thought of “Your Web Writer” but it just doesn’t have the same cachet.

I’ve been mucking around with various ideas but nothing so far has captured my fancy. And if you know anything about branding, you’ll know that having the right name is crucially important!

So this is where you come in! Can you help out a sister in need? What do you think my web writing business should be called?

Do you have any fabbo suggestions for me?! As an added incentive, I’ll even send a $50 Coles/Myer gift card to you if I use your idea!

12.02.15 Update: I registered my new business name, Front Page Web Writing, in October last year.

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