On Friday I announced that I am re-branding this blog – but perhaps you are wondering, why Middle Aged Mama?
I Must Confess, for several months I’ve been dissatisfied with the blog name of “Redland City Living”. I just felt it was too confining and that it really limited my audience. After all, I didn’t want people in other cities, states and countries to miss out on my bloggy awesomeness! π
I had to think of a new name … but what?
Although I love to write about fashion and style, I knew that I wanted more scope so that I could continue to post about all sorts of things.
Miss 17 calls me “Mama” … then I got to thinking about the stage of life I find myself in, and how there are tons of mummy blogs by young women with tiny tots – but not so much for the (ahem) slightly older generation. And so it hit me: Middle Aged Mama!
Of course I ran the idea past a few trusted peeps and was greatly encouraged when they all gave it the thumbs up :-).
So, what is “Middle Aged”?
Good ol’ Wikipedia assures me that “Middle age is the period of age beyond young adulthood but before the onset of old age”- in other words, the prime of life – I like it! I wanted a blog name with a great upbeat feel.
So what exactly IS “middle aged”? I remember as a young ‘un thinking that it applied to anybody over 30 ;-).
Of course, if the average lifespan is said to be 70, then that places middle age around 35.
Most sources seemed to agree that folk in their forties and fifties are “middle aged”.
When I stumbled on this newspaper article which assured me that 47 is middle age – I took it as a sign, as I turned 47 just a couple of weeks ago! π
But when does Middle Age end?
But then I began to panic – when does middle age end? If it’s 50, I’ve only got 3 years left of blogging as a Middle Aged Mama, and then I’d need to re-brand again (not a process to be entered into lightly, I assure you!).
Wikipedia also referred to the Collins Dictionary, which states that middle age ends at 60; and the Diagnostic and Statistical Manual of Mental Disorders IV (1994), defined the upper limit as 65.
Great news indeed – because that means I can get at least another 18 years value out of this fancy new name of Middle Aged Mama!
Why “Mama”?
Middle Aged Mama has a lovely ring to it – better than Middle Aged Chick, of Middle Aged Madam, anyways!
But at the same time I don’t think it excludes women who may not have had a baby. Yo, we are all real cool groovy mamas at heart, y’know what I mean?!
So if you are between 30 and 65, regardless of whether you are married or single, have no children, small children or an empty nest, then this blog is for you. Actually, who cares, I’m happy to have you read it no matter what your age!
Special thanks to all those loyal readers who are following me from my previous incarnation at Redland City Living – and welcome to my new readers – I hope you enjoy the journey.
What do you think of as Middle Aged?
It’s Monday, so I am confessing with Kirsty from My Home Truths.
PS Delighted to be guest starring today over at Lifestyle Fifty with Jo in her regular feature, What Shall I Wear Today? What a great way to start the week! π
Pinky Poinker says
Beautiful! I like 65 as being the end of middle age. I’ll take that one! Great photo at the top π
lisa says
I think your new blog name & direction will open up so many doors for you! I am 35 so I guess I am officially middle-aged too? Love Jo Castro and her many blogs…off to check your post out! xx
Jillian says
Love the name change. I think it suits you and your blog well. Agree that there are not many blogs for mothers of older children. Mine are now teenagers.
stephanie says
Congratulations on your new brand! From another middle aged mama! π X
Zita says
I love Middle Aged Mama!! And by your definition I am hitting middle aged this year π
not really too sure how I feel about that! But glad that I fit smack in the middle of your target audience!
Ms_MotorbikeNut says
I love it, I must admit when I first came across your blog when it was branded Redland City Living I did assume it was going to be a blog all about the Redlands but to my surprise it wasn’t & I fell in love with it & of course your tweets. Love you like a friend
(((( Hugs )))) XXXX Kisses XXXX
Johanna says
I’ll be happy to take 65 as the end of middle age please π Life goes far to quickly! Love the new name for your blog π
Tegan says
I’m glad you said that you are happy for anyone to read your blog as I often get some great tips from you and I’m not quite middle aged yet. Although you wouldn’t know it looking at my regrowth at the moment! Good luck with your re-brand!
Nola says
Oh Janet – love your “bloggy awesomeness”. Thanks for carrying the torch for us .. ahem … mature women. xx
Kathy Marris says
Yes I love the new name Janet and it does describe you very well. I’m just breathing a sigh of relief because I am heading towards 60 and thought I might be categorized as ‘an oldie’. Thank God you clarified that. I’ve still got a few more ‘middle aged’ years in me! Good luck with the new name. xx
Jaz @ Red Dolls says
Another 18 years – bargain!! I’m not that far off middle age if I haven’t hit it already. 30 is the new 20 and 40 is the 30 and so on and so forth….
Jo says
At 47 I’m not ready for middle age (is this anything like middle earth in the Hobbits!!!!) love your blog, glad I found it.
Janet Camilleri says
Welcome Jo! Lovely to meet you π
Emily @ Have A Laugh On Me says
Janet I ADORE the new name, it’s just perfect and MAM for short is also great! Congrats on the big move lovely, I’m sure you’re still in the midst of changing everything. But wanted to say I love it. I’ve been slack recently but getting there
Janet Camilleri says
Thanks chickadee!!!
Rita @ The Crafty Expat says
Hello Janet! I saw on FB that you have changed the name of your blog but my parents are now back to Canada and Iβm just getting back into the blogging world today. Love the new name of your blog and definitely think that this name is a better representation of what your blog is. Best of luck!
Janet Camilleri says
Thanks Rita – it feels like a much better fit. I always felt a bit in Redcliffe Style’s shadow with previous name so it is good to have something that is all ME!