NB This is a sponsored post.
In an ideal world, we could enjoy fashion without the guilt: all clothing would be ethically made and environmentally friendly.
Of course, guilt free fashion is the exception rather than the rule, which is why it is always refreshing to come across brands passionate about more than just the almighty dollar.
Fashion that Cares
I’m talking about brands that embrace fairtrade fashion principles, and care about people – the people who make their clothes, right through to the people who wear them.
The Apparel Effect is a family-run business based out of Perth, bringing a range of eco fashion to Australian shoppers.
To introduce me to the store and its offerings, I was gifted two dresses for the purpose of review.
Both are in shades of blue, which is one of the hottest coolest colours for this Autumn/Winter.
Being an apple-shaped figure, I prefer to wear this particular dress as a tunic over leggings, tying the waist so that it creates an empire line (as seen in the pic above) which is much more flattering. However if you are slender or a pear shape, it would look lovely as a dress (I gave it a try in the pic below, but I don’t think it’s really working for me).
When you shop for fashion at The Apparel Effect online store, you can choose from items that:
- were not made in appalling sweatshop conditions;
- rather, the worker has been fairly compensated;
- feature natural fabrics that are comfortable and breathable;
- have been made using non-toxic dyes.
The timeless styling and quality workmanship in every garment means that these are clothes designed to last.
I love this soft cotton and bamboo dress – wearing natural fibres is becoming a priority for my stage of life, as even in the middle of winter I can overheat easily. Wearing clothes that breathe helps me to stay cool and confident, even when my internal thermostat is misbehaving!
As you would expect from a store with such ideals, The Apparel Effect stocks fashion for real women, with real world sizing – check out the range of dresses (and there’s even glamourous, plus-sized lingerie too!).
Fashion trends may come and go, but by supporting brands like The Apparel Effect, we can help ensure that ethical clothing practices are here to stay.
If you are interested in trying The Apparel Effect for yourself, the store is offering a massive 20% off all orders – this deal is *exclusive* to Middle Aged Mama readers only. Simply enter the code “MAMASWITHSTYLE” at the checkout – valid until 1 July 2017.
You look so pretty Janet
Thank you so much Vaidehi, you are too kind!
Love discovering a new online fashion store Janet. And I love those dresses on you. Off to check them out. Thank you for the discount code. 🙂
They have some lovely lingerie for fuller figures too, that doesn’t cost the earth!
Good to read. I don’t want to wear clothes that cost lives and am thrilled to hear of this store.
Yes always good to hear when workers are treated well no matter what country they are in.
Both shades of blue are so gorgeous on you! Brings out your eyes xxx
Thanks sweetie x
Gorgeous dresses Janet, I particularly like the pale blue one, I will have to check out this label. I am increasingly conscious of where my clothing is made and also doing much more second hand shopping (good for the budget too)
Yup I love op shopping too! I think the pale blue dress will be a fave of mine this winter too, it’s so soft and comfortable.
It sounds like a great place to shop Janet and you look amazing in the FB shot – that pale blue and pink combo really work well on you. I love how confident you are in your photos – I always feel a bit awkward when someone is taking my picture – you’ll have to do a post on how to own your look sometime 🙂
LOL Leanne it is just practice, I’ve been doing this for over four years now. Plus, for every photo you actually see, there are dozens that you don’t!!!!